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Step 1: Why Is Signage Important?

Signs are so commonplace that their importance can be taken for granted. As an entrepreneur, though, you should know that your sign can be vitally important to your bottom line.

The best signs are designed well enough to attract business, while at the same time enhancing the area where they are meant to work.

In this section, we'll look at how a sign can positively impact your business, as well as your community.
An effective sign is one that:

1. Attracts New Customers 2. Brands in the Minds of Consumers 3. Creates Impulse Sales 4. Helps a Mobile Society 5. Aids Traffic Safety 6. Enhances the Look of a Community